Three categories where
live selling actually pays.
Live works where margin survives platform fees and where the product does something on camera. That is a narrower list than the industry admits, so here is ours, along with the brands we turn away.
Where we are strongest.
CPG and Grocery Brands
Your product wins in a kitchen, not in a grid of thumbnails. We run daily demo streams that show it being used, route viewers to your store with comment-to-DM rather than into a marketplace, and hand your brand team reporting they can take straight to a retail buyer.
Supplements and Wellness
Live demonstration turns a spec sheet into something a viewer can judge for themselves, which is why fitness and wellness reads as one of the clearest fits in the research. We run ingredient education, founder segments and live question and answer against a compliance-reviewed claims list, and build subscription and bundle offers into the show so the basket gets assembled in conversation rather than by a recommendation widget.
Fashion, Beauty and Accessories
Try-on, drops, restock alerts and live styling cannot be done on a product page. We run daily drop shows with named hosts and stream Whatnot, TikTok and Instagram in parallel so one production feeds three audiences, using live-only bundles to lift order value instead of discounting.
Who we tell to save their money.
- You want a handful of streams a month. Inconvenient timing is the most cited barrier to buying more in every Western market McKinsey surveyed, and a monthly show is the definition of inconvenient timing.
- Your contribution margin cannot carry a live service fee on top of platform fees, payment processing and returns. We model that per SKU on the call, and we will tell you when the answer is no rather than take the retainer.
- You want us to fix demand for a product people do not want. A live channel makes an existing product easier to buy. It does not make a bad one good.
- Nobody on your side can approve a script inside 48 hours. Live selling is a production schedule, and a production schedule dies waiting for sign-off.
- You want the cheapest quote in the category. We are not it and have never tried to be. Cheap hours are unstaffed hours, which is the problem you came here to solve.
Find out how many hours you went dark last month.
